THE term “gig” is usually associated with musicians hired for short-term performances or a one-off show, but it has now become a norm in today’s employment landscape.
In a gig economy, temporary and flexible jobs are commonplace and employers tend to hire independent contractors and freelancers instead of full-time workers, according to American financial website Investopedia.
The term “gig economy” was coined by English journalist/author Tina Brown in 2009 in the aftermath of the global economic recession to describe a work-world dominated by free-floating projects, consultancies and part-time bits.
Other terms that describe this new sector are sharing economy, collaborative economy, digital economy, crowd economy and peer economy.
Those who are part of the gig economy include part-timers, freelancers, independent contractors and project-based workers – people who make a living by taking on on-demand jobs.
Working part-time and freelancing have always been a practice and participation in the gig workforce gained popularity due to the rise of digital platforms and the Internet, especially in recent times since the Covid-19 pandemic hit and many got laid off.
Today, there are close to four million freelance workers in Malaysia and the number is increasing by the day.
The gig economy is an economic model dependent on freelancers or “giggers”, whose services are based on skills, short-term contracts and freelance or flexible employment, often involving connecting customers through online platforms.
The gig economy is expected to continue to grow in 2021, as people who lost their job due to the pandemic are turning to digital platforms to make a living.
Many gig workers are from the younger generation who are technology-savvy.
As such, it is not surprising that the government has identified the gig economy as a new source of economic growth which would be made part of the 12th Malaysia Plan 2021-2025, further contributing to the gross domestic product (GDP) of the country.
There are three main components in the gig economy: freelancers are paid based on a specific task; customers want specific services; and companies connecting gig workers to available jobs via digital platforms such as GrabFood, Foodpanda, TaskRabbit, BungkusIt as well as e-hailing services such as Grab and MyCar.
The changing market and consumer demands is one of the push factors in accelerating growth of the gig economy, which in turn attracts more giggers.
Having the time flexibility to work and the freedom to select the type of job are among the reasons for people seeking opportunities in the gig economy.
Gig workers have the time flexibility as long as the task is completed within the given time frame while technological advancement enables them to work on the go.
Thanks to today’s digital age, gig workers are able to tap into various markets to earn more than one income; as such, the younger generation is able to generate a more lucrative income than those who have worked longer in a company.
As for companies, especially startups, it would make more sense if a freelancer is hired for a limited time to complete a project rather than a full-time personnel, as such arrangement can optimise operational cost efficiencies.
When done right, working on gigs come with the perks of independence, peace of mind and good pay.
FixApa is a gig platform that manages your gigs with a FREE webpage, a booking system and a payment gateway, when you register as our “Gigster”.
Original article from Star Online